So you already own and run a business that you love and are passionate about, yet you have another idea or passion that you wish to pursue. You may ask yourself, "How can I run two businesses successfully?", "Do I have the time?", "How do I balance the work load with family and life?" and, "Will one of them become neglected?"
A business is like a child, they have a lot of the same characteristics., such as;
1. They are on your mind 100% of the day.
2. You would do almost anything to keep them in a safe and happy place.
3. You care about all the little things that happen in the day, no matter how trivial.
5. You watch them grow
6. You trust in others to participate in their growth
7. When you're not with them you're thinking about them
...and the list goes on and on, but I think you get the idea.
Owning and running two businesses is like having two children. When a new time mum has her one and only child she devotes all her mum time to that child, when she is pregnant with the second baby she may think to herself, "How am I going to have time for another baby, and how can I possibly love both kids the same". When that second child does finally come along the love in that mums heart doesn't split in two, it doubles.
These feelings are the same when starting a second business. It takes months of preparation before the launch and the closer the launch date comes the more nervous you may become and perhaps even start to second guess your decision.
Fear not! As easy as it is to love 2 children the same, it's equally as easy to love both of your businesses. Sure, one may need more attention than the other at times, or if one is struggling they may need more 'you' time. At the end of the day it is possible to care about both.
The following tips may help you learn to juggle the two.
Schedule dedicated time daily for each business. This means 100%! Turn off those emails and calls from Business#1 and think solely about business#2. This helps you direct your thoughts and be clearer with decisions and direction.
Keep the dedicated time in short bursts, 2 hours max. After all, you ARE running two businesses so you can't ignore one completely for a whole day. 2 hours is probably the most your should concentrate before taking a break anyway so it's the best time to switch to a different thought process.
It's OK if you need to spend more time on one business to the other, but be sure to spend even just 1 hour on the other one per day.
Take time out for yourself away from both businesses. It doesn't have to be for a long period of time, perhaps a 20-minute lunch in the sun, or a quick walk around the block. Taking time away during the day helps to flick that refresh switch in your brain for clearer and more productive thinking.
Don't give up! The most successful people in the world all have one thing in common...grit! So have grit and keep going. All good things take time and persistence. Try maintaining the passion for the business or project that made you start it in the first place.
Enjoy the process; sometimes it's not the destination but the journey that is most rewarding. Life is about experiences so really feel the experience of this new growing business. Once you start to really enjoy the process then you won't feel like it's such hard work climbing that hill, because you're enjoying the view with each step.
If you're passionate about your ideas, love your work and believe in the purpose of what your businesses stands for then with some hard work, grit and determination you may just be able to blow both fish right out of the water.
- Justine Malone